Free sales training needs analysis when you book your sales training course with Morton Kyle Limited, as part of our Sales Improvement Workshop
Sales training budgets are not infinite – every investment in sales training needs a high pay-back.
That’s why all of our sales training courses come with a free sales training needs analysis.
Meaning your team gets the sales training they need, sales growth, revenue and margin growth can be planned for, plus measuring the impact if the training ‘before’ and ‘after’ is a breeze!
But most importantly, we think it’s important you show your team you’re investing in the right kind of training for them.
After all, your team will have different needs. Whether they ae seasoned sales professionals, new to selling or trying to push through to the next level…when it comes to sales training – one size does not fit all
Our sales training is designed to accommodate these varying needs, your free sales training needs analysis helps us do that.
Which means your team feel valued, engagement is higher and willingness to learn and adopt new ideas increases.
Sales success guaranteed!
What is a Morton Kyle Sales Training Needs Analysis?
Your free sales training needs analysis looks at several key elements of your sales team performance over the last 6 months including but not limited to:
- Sales Calls
- Sales Activity
- Sales Results
- Sales Pipeline
- Plus a selection of sales team 121 meetings
On completion we’ll be able to share with you WHY you’re getting your current level of sales results.
And, what you’ll need to change to increase sales outputs.
It’s only at this point that we start to design the perfect sales training course for you and your team, check out our most popular course for sales teams looking for sustainable sales growth – The Sales Improvement Workshop
Ongoing Impact | Sales Training Needs Analysis Post Training Delivery
Yes, it exists way past when the sales training has been completed.
Running the same Sales Training Needs Analysis weekly or even monthly can be a game-changer in any sales environment, helping sales team leaders, sales coaches and internal sales teams to continue the great work the team have done during the training period. It’s the introduction of continuous sales improvement as you embed the new skills, habits, mindset in your team. You can find out more about how this works by taking a look at The Sales Improvement Workshop page
We include this free sales training needs analysis in all of our sales training courses.
We have proven it makes a marked difference in the value of service and support we give our clients!

Making a difference matters to us!
For every client, our aim is to help you to positively impact sales results and rapidly improve critical micro and macro key performance indicators – revenue, conversion, margin, market share, average order value, sales cycle duration are just a few of the sales metrics we look at.
Ongoing weekly Training Needs Analysis is the fastest way to target growth using our Sales Training Needs Analysis template…as well as taking the strain when it comes to being able to prepare accurate monthly, quarterly and yearly sales forecast
How Ongoing Training Needs Analysis Works
Armed with all the right sales performance data, you, as the sales leader, manager or coach only spend time on key areas of sales performance improvement.
You’ll get continuous alerts to the worst sales metrics / skills / behaviours / habits within the sales team.
This is broken down by individual, so you are acting with laser precision when you deliver coaching/mentoring/training.
Which means any sales turnaround is fast., and any downward sales trends don’t last long.
If you’ve ever been in a situation where you’ve felt that you’d lost control of sales performance? Maybe deals slipping? Nothing going to plan?
If you recognise any or all of these situations, then your training needs analysis with banish that feeling for good!
Plus: no big change management program, AND The sales team don’t feel over managed.
Using your training needs analysis foundation, the rate of development of the sales team and the individual sales people is rapid.
You create an environment of self regulating and self managed sales professionals.
To discuss your sales training needs, and why Morton Kyle Limited is your partner in helping you improve your sales results, then use this calendar link to book a free consultation about how your team could benefit from our approach to sales growth. You can also check our the Morton Kyle Sales Training Charter
Coming Soon – Your Very Own Sales Training Needs Analysis
If you’re looking to run our Skills Based Sales Training Needs Analysis – covering every role from Sales Representative to Sales Leader – then you can buy our Skills Based Training Needs Analysis – stay tuned for the release date – likely July 2025. If you register for The Sales Improvement Digest – you’ll be the first to know, and you’ll get a 50% discount as an early bird ‘thank you’!

Hi, welcome to Morton Kyle Limited.
As Founder and Lead Consultant, I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.
I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:
✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.
I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.
I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.
And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.