As a Sales Trainer, I am always results focused…so are my clients.
I help you find and fix sales leaks in your sales process. Identifying unconverted orders, sales revenue and margin that would otherwise leak out of your business undetected.
My clients come to me with sales challenges that need attention.
Maybe they don’t have the internal bandwidth to address their revenue / margin issues, or they need an external perspective to help speed up the fix with their teams. Either way, they see the benefits of bringing new, unbiased insights into the team to get a specific sales improvement and growth job done.
If you find yourself in a similar position, you might find the following interesting.
Here are a few mini case studies so you can see how, as a sales improvement and growth orientated sales trainer, I support my clients to achieve the sales results they need.
If you’d like more details – book a call on 0779 002 1885 – I’d be delighted to share with you the framework I used to solve these sales challenges.
SaaS Software Org
Selling a non-standout product in a price driven competitive market – losing 80K per month
3 months later:
More than tripled the average order value from <£750 to >3K+
Increased sales conversion rate from 1:27 to 1:3
Improved sat appointment rate by over 80%
6 months later
All loses removed
New Head of Sales recruited
Sales team reconfigured
New sales pitch codified
Want to know how this happened?
Book Your Call with Carol – Sales Improvement Consultant Trainer – on 0779 002 1885 to discover how we can help your sales team achieve higher sales results
Global Insurance Company
Struggling with a competitive market and aggressive competitors, as price is often the biggest decider in their sector, the firm needed to understand how to deliver a value based proposition where they were often not the cheapest but could fluently demonstrate why they were the best solution. At the same time, there was a requirement to generate additional leads from all calls
Month One Results
33% increase in sales lead for other insurance products – motor, pet and travel and home
Increase in sales > 10%
Want to know how this happened?
Book Your Call with Carol – Sales Improvement Consultant Trainer – on 0779 002 1885 to discover how we can help your sales team achieve higher sales results
Purpose Driven Organisation
A dusty brand with a strong but aged market presence, where they now needed to:
1. establish a proactive and dynamic sales presence to specifically increase the customer footprint and bring in new business
2. introduce sales systems and methods that could be adopted without alienating the sales function
3. build some degree of stability and certainty around the sales process
Year One Results
New business sales revenue tripled to 970k
New business sales conversion rate went from <3% to >14%
Average order value in new business increased over 50%
Sales cycle time on new business deals reduced from 55 days to 28 days
Year Two Results
New business sales revenue increased to 1.7M
Margin on new business increased by 10% from year 1
Want to know how this happened?
Book Your Call with Carol – Sales Improvement Consultant Trainer – on 0779 002 1885 to discover how we can help your sales team achieve higher sales results
Who am I?
I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.
I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:
✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.
I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.
I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.
And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.