4 times per month – Modern Sales Improvement Strategies to Improve Sales Performance in B2B Sales Teams.
For: Sales Leaders, CEOs, and CFOs.
Specifically designed to provoke deep and valuable conversations around sales performance, sales improvement, low risk growth and minimising waste in the sales function, and to share sales improvement strategies that are currently being used, and working.
What’s have we covered so far in The B2B Sales Improvement Newsletter?
- The techniques used to take one sales teams close rate from 1:25 to 1:7 in just three months
- How one sales team get their average order value from less than £750 to £3,300 in less than 4 months.
- How I took one business from 50% margin to 66% margin in less than 4 months.
- Reducing sales cycle duration from 55 days to 28 days
- Increased show up rates to appointments / demos by 80%
- How a simple sales process works best and how to build a sales process that works for you, delivering the sales results you want, consistently and predictably.
- The sales metrics you should use, why you should use these sales metrics, when you should use these sales metrics and why using these sales metrics drives excellent sales habits as well as first class sales results.
- How to make sales performance management fun, simple and regular…a cause for celebration and not a chore to be avoided.
Plus:
- How to build a crystal clear value proposition that will attract your perfect client and disqualify the low level discount hunters.
- How to structure the sales function to build a high converting sales pipeline.
- How to drive great sales habits in the sales team.
What’s Next?
Once you’ve registered – just check your email for a double confirmation (as part of our anti-spam policy) then your first newsletter should be with you within 7 days.
In the meantime, if you want to discuss your current challenges you can also contact Carol on 0779 002 1885
What’s Your Sales Challenge?
Who am I?
I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.
I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:
✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.
I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.
I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.
And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.