Sales Performance Improvement Plan Archives

Sales Analysis | Data Driven Sales Growth

By Carol Griffiths MBA

Sales performance analysis is crucial to an organisation for several reasons. It provides valuable insights and data-driven decision-making capabilities that can significantly impact the success of a company, and it improves agility to any changemes or movements before they become trends. Sales Performance Analysis | What to Measure? What gets measured gets managed! We’ve all…

Sales Performance Audit – 14 Days to Unlock the Sales Potential in Your Sales Team

By Carol Griffiths MBA

Sales Audit is your first step to gaining control of your sales function. It’s the building block of any sales improvement effort, and the basis for unlocking your businesses full sales potential

Carol Griffiths MBA

Who am I?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.