The B2B Sales Improvement Digest

Helping Sales Leaders Improve Sales, Revenue and Margin.

Was it the lions or spears that got you this morning?

When you’re leading a sales function, it’s a rare day when you don’t find yourself, fully armoured, navigating gladiatorial challenges to make sure you don’t run out of month before you hit target…

We’ve all know the temptation to burn through next months leads, or start discounting to shorten deal cycles and survive just one more quarter!

The rocks of choice are sharp and, the aim pretty good….

• Your board want more sales.
• They want to know what you’re going to do to make it happen.
• They want the results yesterday…

Then there’s you…

• Struggling to make the board happy
• Trying to explain why sales are flat-lining
• Magic-ing up a credible turnaround plan that gets them onside

So, I know, it can feel like you’re alone, battling up-hill, wondering what to say to make it stop…

It doesn’t need to be that way!

Leading a B2B Sales Team shouldn’t see you..

• Working way too hard, and still barely moving the needle
• Feeling like you’re the only one in the ring
• Missing target at least once every quarter, despite your best efforts
• Watching sales forecasts melt like ice on a grill
• Struggling to gain credibility with your boss / the board
• Motivating a sales team that checked out months ago
• Challenged by what to try next

…but so often it does.

That’s why I’m here to help

The B2B Sales Improvement Digest

Weekly, you’ll get detailed insights into how to identify your sales challenges, and fix them.

I’ll share how I and others in the field of improving sales are leading sales teams to even higher levels of success than they though possible.

And how you can to.

If you’re looking to learn from real life examples, where sales teams have been nose-diving to seeing them flat-line then soar, this is the newsletter for you.

• I’ll share how a client increased sit rates for appointments by over 80% using a 20 minute free fix.
• How a client went from an average order value of less than £750 to more than £3,300 in less than 6 months.
• And how we shortened the sales cycle form 56 days to 28 days in less than 3 month.
• Our sales improvement solutions work for other sales teams, across many industries, and they can work for you too.

What are you waiting for?

Sign up now!

The B2B Sales Improvement Digest – Subscribe Now

Who am I? Why should you listen to me?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

Want to discuss your Sales Improvement challenges? Book a 30 minute call

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