Find & fix sales leaks in your B2B sales process

Identify unconverted orders, sales revenue and margin that would otherwise leak out of your business undetected

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Discover how you can make more B2B sales, more often with more margin, without increasing headcount, marketing spend or lead volume

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Optimising B2B sales performance across: Leads, Opportunities, Appointments, Quotes & Orders

Hi, I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

You have questions? Great, you can use this link to book a 30 minute call

Carol

P.S. You can also check out the following Sales Trainer profile and Sales Improvement profile, as well as the services below, and subscribe to The B2B Sales Improvement Digest

Sales Power Sessions

Micro Training – 90 Min Sales Smart sessions for when you need to introduce new skills and behaviours into the sales team, quickly and efficiently, because not every sales problem needs a day long training course!

At Morton Kyle we like to meet sales challenges head on with a smooth fix – Smart Sale sessions are suitable for intermediate and advanced skilled sales professionals to upgrade, re-skill and modernise existing sales talents.

Current Workshops include:

• Filling the Sales Diary because every empty selling slot is forever lost
• Keeping the Sales Funnel Flowing because a slow and congested sales funnel costs money
• Efficient and Effective Sales Presentations because being able to influence, persuade, entertain and educate takes skill
• Smart Sales Closing because working hard and not getting the business is just a crime.
• Increasing Sales Conversions because success is addictive and should be a competitive sport not something to dread doing!
• Boosting Prices because being the cheapest is just a race to the bottom
• Minimising Objections because the best sales pitches have zero buyer resistance by design
• Generating Cross Sales, Up Sales and Referrals …every time, because your competitors won’t be doing this and it’s the easiest way to increase the sales order value and build the sales pipeline with warm leads
• Building a Strong Sales Pipeline – Quality and Quantity because that’s how you build a scaleable sales function and the sales team gets it’s own unstoppable momentum (ask me about filling milk bottles – it works a dream)
• Demonstrating ROI and Building Value – because this is the fastest way to get from ‘hello’ to ‘thank you for your order!

What Sales Problems Would You Like To Fix?

If what you’re looking for isn’t on the list – no problem – we’ll design the course just for you, No added cost – just the same great value for time and money.

Get your free weekly subscription to The B2B Sales Improvement Digest

B2B Sales Training & Sales Improvement Skills – Client Reviews

CEO – gLOBAL BPO

Carol is the most dynamic and energetic Consultant I have ever worked with. She has helped me re-shape our entire sales process which resulted in a 50% leap in profits! Carol has the flair and imagination to add measurable value to any business. I look forward to working with her until the day she retires!

l & d dIRECTOR – gLOBAL SOFTWARE fIRM

Carol’s skill is in raising the bar for the people she helps. She is constantly challenging them to be all that they can be; and when they cannot see it for themselves, she lifts them up and shows them the view. Overall I found the process valuable in being able to take a step back from the coal face, reflect on issues and focus on action.

bUSINESS dEVELOPMENT dIRECTOR – iNTERNATIONAL bpo

I had the pleasure of working with Carol for 12 months where her contribution and direction helped deliver a double digit growth.

Carol designed and implemented a sales strategy that developed the team that ensured we were targeting the right types of opportunity, delivering the correct pricing strategy and then closing the deal at a success rate of over 80%.

Carol coached the team on a one to one basis, utilised the classroom approach effectively and developed the team by attending prospect meetings.

Her contribution to the success of the business was excellent.

Director – International civil engineering organisation

“The sales training with Morton Kyle has been one of the most useful courses we have done. Having no experience of sales previously, we left the training with the confidence as well as the tools with which to become effective sales people. Our success rate improved after the training and enabled the company to move forward in a way that wouldn’t have otherwise been possible.”

CEO – iNTERNATIONAL MARKETING SERVICES

Carol Griffiths and her team worked as consultants to my company for almost 2 years.

In that time she ;

Established KPI’s for each staff member
Trained their line-managers to monitor and motivate
Performance managed poor performers
Introduced an appraisal system for all staff
Introduced an employee engagement program
Interviewed and selected new management
Re-structured client contracts
Refined operational procedures

I would not hesitate to recommend Carol for any business activity – she has flair and commitment which is rarely matched.

mANAGING DIRECTOR – GLOBAL ENGINEERING

I can confirm that on all the occasions we have engaged the services of Carol she has proved to be invaluable in imparting her knowledge in a way that enables us to make clear and measurable decisions regarding our development of a sales and marketing strategy.

Sales Training Courses | Sales Audits | Sales Coaching | Sales Support to Improve Sales Performance

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